Q. and A. Regarding Magic xpa 3.0

Magic xpa Product Manager Eyal Rozenberg and VP Marketing Itai Galmor recently got together for a little Q. and A. with developers about the pre-release version of Magic xpa Application Platform 3.0.

The session can be seen on video:

One of the highlights of the session is the features chart showing the main new features for users in each deployment mode: Client/Server, RIA, Mobile, and HTML Merge. 

To learn more, please register for the Magic Software Users Conference 2015. See you at the Hilton Waterfront Huntington Beach! 

Ten Reasons to Attend Magic Software Users Conference 2015

Ten Reasons to Attend Magic Software Users Conference 2015

1. Immediate return on investment – Attend educational sessions for IT and development professionals that allow you to leverage ideas from other Magic developers and IT pros in your own projects.

2. Maximize what you’ve got - Take home the latest tips and tricks, knowledge and updates from Magic Software R&D, support and global services. No fluff, just hands-on education.

3. Excellent value for the level of intensive education - Learn from others’ experiences, including case studies, developer show-and-tell, hands-on workshops, ask the experts, discussions and networking breaks. We’re emphasizing two-way interactive learning and sharing this year.

4. Leverage others’ experiences - Discover new and cost effective technologies and processes, budget-friendly ways to expand on your existing development and integration knowledge and real-world developer and IT professionals’ experiences that will guide you in your own actions.

5. Efficient access 1:1 Meetings – Meet personally with leaders from Magic Software in R&D, technical support, professional services, executive, sales and marketing functions who are dedicated to providing you with knowledge, demos and personal answers. We have a dedicated one-on-one meeting area. Schedule meetings with any and all Magic staff as needed. Plus many of our experienced independent software vendors will be presenting education sessions.

6. Everyone from your organization can benefit - Return to the office with new knowledge and experiences. Plus attendees will be given conference presentations and sample files to share throughout their organization.

7. It’s a cost cutting conference - With entertainment and meals subsidized by Magic, the benefits out-weigh the cost any day of the week.

8. Customer selected education – IT professionals and business executives just like you have suggested sessions and guided the selection of the most important agenda items. Unlike sterile trade shows, the content of is focused on Magic xpa and Magic xpi. This is an ideal opportunity for prospective customers to get an idea of how Magic xpa Application Platform and Magic xpi Integration Platform are viewed by real customers.

9. Be in the know – By attending general sessions and executive updates you’ll hear the latest news from Magic Software and its effects on the whole community. See the world premier of Magic Software’s new embedded in-memory data grid technology.

10. Build your professional expertise – Participate in the Magic xpa Track or Magic xpi Track to grow professionally and personally. Send at least two participants from your IT team to cover both tracks. Participants in the conference build friendships that last a lifetime and make career connections and business alliances that extend far beyond the intensive three-day format.

Lot's of fun too: Poolside Welcome Reception, Casino DInner and Cruise, MLB Baseball Game, Traditional California Beach Party!

What are you waiting for? Register now!

Sending Your People to the Magic Software Users Conference 2015

There are more reasons than ever to attend the Magic Users Conference 2015. Here are a few suggestions that might help towards making the case to management for your participation. As soon as you get the go-ahead, be sure to register.

• This is one-of-a-kind education experience. With education sessions in dedicated breakout tracks for Application Development, Enterprise Mobility and Enterprise Integration you have access to more Magic education than in any other setting. Be sure to send at least one person from your organization for training in each track: App Development, Mobile Apps and Enterprise Integration.
• You are an asset to your company. All assets require maintenance and enhancements. If instead of being a person, you were a piece of machinery, part of the corporate budget would go towards maintaining and upgrading you. You are an asset to the company. They should be investing the same percentage of budget towards maintaining and upgrading your skills as an IT manager or developer as they do for tangible corporate assets.
• Offer to train others in what you learned when you return. You can pitch your trip to a conference as a way to bring back skills and knowledge to the rest of the organization. If you have any experience in training or teaching, you can use that as your justification to attend instead of other co-workers. Get extra copies of the tutorial notes from other sessions.
• Trip report. Arguably one form of teaching others, the trip report is a write up of the sessions you attended, written for other folks in your group. The best trip reports make it easy for folks to dig up the right reference, or trigger people to come ask you questions. There’s rarely much value in 10 page trip report documents: no one reads them. Instead, a 2 or 3 page summary, with URLs and pointers to stuff for specific questions gets much more mileage.
• Connect the value of the conference to business goals. If ease of use or customer satisfaction are company or division goals, sending folks to conferences on those subjects will help pull in more expertise and knowledge towards helping the business. This argument puts less of the focus on your professional goals, and more on the company.
• Networking. One of the reasons to send people to conferences is to network with other businesses involved with Magic technology. We have an entire area set up for one-to-one meetings with Magic R&D, tech support, professional services, and business representatives. The Magic Software Users Conference networking opportunities are unbeatable; you are attending sessions broken down into specific tracks for the products you use and therefore are surrounded by individuals of great value to your network. Networking can aid in business development, problem solving, recruiting and innumerable other ways.
• Professional development. If you have career discussions with you manager, tie your career goals and future development to specific kinds of training or growth opportunities that you need. This year at the Magic Software Users Conference, we have an entire professional development track of education that ties into your career directly. While this year’s session schedule is established, you can still volunteer to contribute to a session presentation on the agenda. 

Register Now!

Magic Software Users Conference 2015

I invite you to join us for the Magic Software Users Conference 2015 as we head to Huntington Beach, California -- Surf City, USA for an outstanding event of networking, education and fun in the sun at the Waterfront Beach Resort, a AAA 4-Diamond Resort. Get up to date and learn the latest about Magic xpa 3.0 and Magic xpi 4.x.

You can see our extensive agenda of educational content already by the "Agenda" tab. In addition, one-on-one education networking sessions are available to give you unprecedented access to Magic research and development, professional services, and technical support.

We look forward to seeing everyone arrive in sunny Southern California for our conference which runs from June 1-3, 2015. Surfs up! Please visit the conference website here. 

Sunday: May 31st, 2015

Time	Room	Activity	General Session
6:00 pm	TBD	Welcome Reception	Magic: Spice IT Up!

Monday: June 1st, 2015

Time	Room	Activity	General Session
8:00 - 9:00 am	TBD	Networking Breakfast
9:00 - 9:30 am	TBD	Welcome Address	Welcome: IT is Hot!
9:30 - 10:30 am	TBD	Keynote 1	The Magic Way: New Features and Roadmap Presentation
10:30 - 11:00 am	TBD	AM Break
11:00 - 12:00 pm	TBD	Keynote 2	Arriba, Arriba! With Mobile
12:00 - 1:30 pm	TBD	Networking Luncheon
1:30 - 2:30 pm	TBD	Town Hall
2:30 - 3:00 pm	TBD	Mini Keynote	You look, Marvelous! Get the GUI You Want with the Platform You Love
3:00 - 3:30 pm	TBD	PM Break
3:30 - 4:00 pm	TBD	Mini Keynote	The Magic of Bitnami
4:00 - 4:45 pm	TBD	General Session	Magic and the Internet of things
4:45 - 5:30 pm	TBD	General Session	Hey! You! Get Onto my (Magic)
6:00 - 10:00 pm	Angels Baseball

Tuesday: June 2nd, 2015

Time	Activity	Tracks
		App Dev	Mobile	Integration
7:30 - 8:30 am	Networking Breakfast
8:30 - 9:30 am	Breakout Session 1	Outperform the Future: Version Migration Best Practices	Road to RIA: RIA to Mobile Migration	May the Force Be With You: Superior Integration for JD Edwards ERP and Force.com
9:30 - 10:30 am	Breakout Session 2	Uno! Dos! Tres! The Benefits of SQL Applications	Where in the World is… My Mobile App: Geolocation Programming	Magic xpi Master Class: ERP to CRM Integration Best Practices
10:30 - 11:00 am	AM Break
11:00 - 12:00 pm	General Session	License Portal
12:00 - 1:30 pm	Networking Luncheon
1:30 - 2:30 pm	Breakout Session 4	For Your In-FORM-Nation: Magic xpa New Features	Magic Mobility Master Class: UI Best Practices and Magic xpa Mobile Apps	Magic xpi Master Class: The New Magic xpi 4.1 Monitor
2:30 - 3:30 pm	Breakout Session 5	Scalability and High Availability Training: Magic's In-Memory Data Grids
3:30 - 4:00 pm	PM Break
4:00 - 4:45 pm	Breakout Session 6	Magic and Test Automation: Case Studies and Best Practices	Using Device Capabilities like Camera, GPS and the Whole Enchilada	Magic xpi QuickTake: eCommerce Integration Best Practices
4:45 - 5:45 pm	Breakout Session 7	Under the Hood: Magic xpa and Client-Server GUI Modernization		Magic xpi QuickTake: JD Edwards and Agile PLM Integration
7:00 - 10:00 pm	Dinner Cruise and Casino Night

Wednesday: June 3nd, 2015

Time	Activity	Tracks
		App Dev	Mobile	Integration
7:00 - 8:00 am	Networking Breakfast
8:00 - 10:00 am	Breakout Session 1	Magic xpa Workshop: RIAArchitecture & Design	Lucy I'm Home! Getting in Sync With Offline Programming	Magic xpi Workshop: Mastering PDF Document Creation
10:00 - 10:30 am	AM Break
10:30 - 12:30 pm	Breakout Session 4	Magic xpa Workshop: Magic for .NET and .NET for Magic: North and South of the Border	Hands-On with the Mobile Accelerator Framework	Magic xpi Hands-On Workshop: Data Quality
12:30 - 1:30 pm	Networking Luncheon
1:30 - 3:30 pm	Breakout Session 6	It's in There! Advanced Features, Tips and Tricks You Should Know About	Ying: Back-End Integration (Parallel Workshops)	Yang: Mobile Integration (Parallel Workshops)
3:30 - 3:45 pm	PM Break
3:45 - 4:45 pm	Breakout Session 7	Extra In-Depth with the MAP Portal	Magic and MobiControl Mobile Device Management	Spicing Up SOA with JSON Web Services in Magic xpi
6:00 - ??	Traditional California Beach Party