The Power of 3: A New Kind of Magic is Coming

For those who have followed Magic Software over the last 30 years, you might want to write down this date: May 12, 2015. Magic has always been known for providing a more efficient and smarter way of computing. But in a quiet campaign, labeled “The Power of 3” Magic has announced the release of its latest version of the application development platform upon which the company was founded. It’s Magic xpa Application Platform 3.0. A new kind of Magic is coming.

Not that there has been anything wrong with the old Magic. Magic developers have been winning development competitions and powering businesses for three decades. From 2009 to 2014, company revenues grew 265%. The old Magic was pretty good.

Magic xpa 3.0 is a game changer, however. Magic xpa 3.0represents a transformation in the Magic application platform in three significant ways:

• by being the first in-memory rapid cross-platform application platform.
• by empowering mobile business transformation more efficiently than ever, and
• by leveraging the familiar development platform of Visual Studio .NET.

As the converging trends of mobile computing, cloud computing and social media collide, the volume of data managed by business applications is expanding exponentially. Moore’s law was having trouble keeping up with Big Data. With Magic xpa 3.0, every Magic application will be an in-memory application. With in-memory power, applications can handle up to millions of transactions per second while experiencing sub-millisecond latencies, high availability and 100% operational integrity.

Magic xpa 3.0 also delivers unprecedented mobile app development capabilities to Magic developers who can generate apps for iOS, Android, Windows, Linux, and even legacy environments like IBM i.

And with the release of Magic xpa 3.0, Magic developers will be working in Visual Studio .NET for the first time to build the presentation layer of their applications in the Visual Studio form editor.

Yes, a new kind of Magic is coming. May 12, 2015 will be a very good day.

To learn more about Magic xpa Application Platform, you are invited to attend the Magic Users Conference 2015 in Huntington Beach, California May 31, - June 3, 2015. The detailed agenda and registration link can be found here.

Magic Users Conference Agenda

The Magic Users Conference agenda and registration details are now available online at the conference website. You are invited to attend and participate in these sessions. If you see a topic where you would like to co-present or or do a show-and-tell of your solution, there is still time to add instructors. Please contact me at gjohnson@magicsoftware.com to add your expertise.

 Agenda and Education Sessions

Monday June 2, 2014
General Sessions
8:00 - 8:30	Breakfast
9:00 - 9:45	Welcome/Keynote Session – Eyal Karny, CEO Magic Software Enterprises Americas
9:45 - 10:40	Roadmap Session with Yuval Asheri, VP Product Management and Community Relations
10:40 - 10:50	AM Break
10:50 - 11:45	Magic and the CIO Guest Panelists
Noon	Lunch
1:00 - 1:55 PM	Enterprise Mobility: Strategy and Tactics
1:55 - 2:50	Magic and Cloud Computing
2:50 - 3:00	PM Break
3:00 - 3:55	Automated Application and Integration Testing
3:55 - 4:50	Enhancing the Magic Customer Experience
5:00 - 5:45	Magic Town Hall and Roadmap Input
Evening on Your Own
(see Recommended Activities)
Tuesday June 3, 2014	Development Track	Mobility Track	Integration Track
7:00 - 8:00 AM	Breakfast
8:00 - 8:55	SQL Optimization and Migration	Boston Medical Center Case Study	When Should I Upgrade to Magic xpi 4.0 and the In-Memory Data Grid?
8:55 - 9:50	HTML5: Merge Revisited	How-to Build Your First Mobile App without Really Trying	Conversion to Magic xpi 4.x
9:50 - 10:00	AM Break
10:00 - 10:55	Version Control and Team Foundation Server	Is Multichannel the New Cross-Platform Development? -- Glenn Johnson	A Smorgasbord of Retail and B2B eCommerce Integration
10:55 - 11:50	Show and Tell
Noon	Lunch
1:00 - 2:00 PM	IT’s Dilemma: Mobile Device Management
2:00 - 2:55	Converting the World's Worst eDeveloper app to Magic xpa	The Rules of the Game Have Changed: Mobile App UX and UI	Best Practices forCRMIntegration
2:55 - 3:50
3:50 - 4:00	PM Break
4:00 - 4:55	Grange Insurance Case Study (Migration)	Issues and Approaches to Mobile App Deployment	Is it Finally Time for SharePoint Integration?
7:00 p.m - ??	Surf City USA Gala Banquet
Wednesday June 4, 2014	Development Track	Mobility Track	Integration Track
7:00 - 8:00 AM	Breakfast
8:00 - 9:50	Deep Dive: .NET Controls Workshop	Programming for an App that is in Offline Mode	Extend and Enhance Your ERP: A Lesson in Mobility for JD Edwards Users
9:50 - 10:00	AM Break
10:00 - 11:45	Tools you CanUse	How-to Improve Your First Mobile App by Trying A Little Harder	API Workshop: REST, Web Services and More
Noon	Lunch
1:00 - 2:45 PM	Deep Dive: UI Class Design and Usability	Back-End Integration for Mobile Apps	Debugging your Magic xpi Integration Project
2:45 - 3:00	PM Break
3:00 - 3:50	Debugging - Problems and Solutions	Open Standards Workshop	Deep Dive: Advanced Data Mapping Techniques
4:00 PM	Departures

The agenda has been expanded this year to make room for more traditional magic application development training. This has been accomplished by putting mobile development and integration into seperate session rooms. Developers will have their choice between traditional topics (SQL, merge, .NET controls, etc.) and mobile development or integration topics. We're very excited because this allows us to have more trainers, more sessions and more participation than ever  before.  Please register now!