Welcome to the New Magic Application Platform blog.
Today, June 11, 2012, Magic launched a rebranding that reflects changes in the company and major developments in its product offering. Magic has experienced significant organic and inorganic growth in the size of its business. New customers and new business units are creating a new Magic that is becoming a formidable force in the IT industry. At the same time, Magic's core application and integration platforms are becoming smarter, more open and more future-proof than ever before.
As trends like enterprise mobility, integrated IT services, Big Data and cloud computing become key to business strategy at all levels, the Magic application platform and the Magic integration platform have entered center stage as business solutions based on advanced technology.
What was once called uniPaaS, is now the Magic xpa Application Platform. The emphasis is on the word "Magic." For years Magic's customers have referred to both the company and the application platform as "Magic." This makes sense. It fits the new identity of the company as it enters its fourth decade. The Magic of uniPaaS blog will remain available on the former site but all new Magic programming and IT articles will appear here. Followers of the Magic xpi Integration Platform can continue to find new articles and educational material on the Integrate My JDE blog which covers all aspects of the Magic integration platform.
It is refreshing to see Magic embrace a new identity that returns it to its roots. The company is offering this statement of its brand position: Magic accelerates business performance with smarter, future-proof technology and close customer collaboration. This echoes themes that you've seen in my blogs for several months now.
As always, I welcome your input and comments on the Magic Application Platform.
Disclaimer: Magic (R) is a registered trademark of Magic Software Enterprises, Ltd. All references to Magic(R), Magic(R) xpa Application Platform, Magic xpi Integration Platform, Magic University, and other marks both existing now and those that may exist in the future are hereby acknowledged and recognized by reference. All articles appearing on this site are the personal opinion of the author(s) and do not officially represent Magic Software Enterprises, Ltd. or any of its subsidiaries, affiliates or business partners.