Wednesday, July 18, 2012

Enterprise Mobility: Getting to the Total Experience

The market for mobile apps is booming. Developers are scrambling to output apps that will satisfy consumers, business users and trading partners. By 2015, there are expected to be some 600 million business users with mobile devices. These business users are creating the demand for mobilization of core enterprise business users to such a degree that it is literally changing the way we do business. This new way of doing things is called Enterprise Mobility. Connectivity to back-end systems is needed regardless of whether the user is in business meetings, in transit, or out to lunch. Similarly, enterprises need their mobile users to maintain productivity regardless of their physical location and the type of device they own.

We've talked a lot about Magic's offering for desktop, RIA, mobile and other enterprise systems here but focused less on the companion offering for integration of enterprise applications which is really an extension of its unified technology stack. The video above describes how bringing all the capabilities of the Magic application and business integration platforms to the realm of enterprise mobility results in a Total Mobility Experience.
But designing mobile apps differs significantly from designing desktop apps even though the development is similar. Especially, when it comes to integration. Let's break this down from a practical standpoint. You may own SAP or some other ERP system and it is designed to operate on a desktop inside an office. In order to allow mobile users to perform mission critical functionality from mobile smartphones and tablets such as Android, iOS and BlackBerry devices, you will need two additional pieces: backend integration and mobile client apps.

The advantage of this approach is that you have complete control over your business processes. The Magic xpi Integration Platform and Magic xpa Application Platform extend that control to mobile devices so that you can create just the right functionality for your business users while maintaining enterprise-grade reliability, integrated scalability and enhanced security. The mobile apps are contained in native clients, so you get the look and feel of the device, but they also have "hybrid" capabilities so that HTML5 code can be incorporated within the native client for the sake of interoperability.

I liked this video because it oversimplifies things so that you can explain it to business users who might otherwise get lost in a highly technical explanation. Enjoy the  Total Mobility Experience.

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