Saturday, May 2, 2015

The Power of 3: A New Kind of Magic is Coming



For those who have followed Magic Software over the last 30 years, you might want to write down this date: May 12, 2015. Magic has always been known for providing a more efficient and smarter way of computing. But in a quiet campaign, labeled “The Power of 3” Magic has announced the release of its latest version of the application development platform upon which the company was founded. It’s Magic xpa Application Platform 3.0. A new kind of Magic is coming.

Not that there has been anything wrong with the old Magic. Magic developers have been winning development competitions and powering businesses for three decades. From 2009 to 2014, company revenues grew 265%. The old Magic was pretty good.

Magic xpa 3.0 is a game changer, however. Magic xpa 3.0represents a transformation in the Magic application platform in three significant ways:

  • by being the first in-memory rapid cross-platform application platform.
  • by empowering mobile business transformation more efficiently than ever, and
  • by leveraging the familiar development platform of Visual Studio .NET.


As the converging trends of mobile computing, cloud computing and social media collide, the volume of data managed by business applications is expanding exponentially. Moore’s law was having trouble keeping up with Big Data. With Magic xpa 3.0, every Magic application will be an in-memory application. With in-memory power, applications can handle up to millions of transactions per second while experiencing sub-millisecond latencies, high availability and 100% operational integrity.

Magic xpa 3.0 also delivers unprecedented mobile app development capabilities to Magic developers who can generate apps for iOS, Android, Windows, Linux, and even legacy environments like IBM i.
And with the release of Magic xpa 3.0, Magic developers will be working in Visual Studio .NET for the first time to build the presentation layer of their applications in the Visual Studio form editor.

Yes, a new kind of Magic is coming. May 12, 2015 will be a very good day.

To learn more about Magic xpa Application Platform, you are invited to attend the Magic Users Conference 2015 in Huntington Beach, California May 31, - June 3, 2015. The detailed agenda and registration link can be found here.


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