Magic User Conference

The Magic Software Users Conference 2015 held in Huntington Beach, California, USA from May 31- June 3, 2015 was a great opportunity to learn about Magic Software technology, network with other Magic users and enjoy a great Southern California Beach Resort destination.



The conference began Sunday Night with a "Spice IT Up" themed Latin America welcome reception for Magic Software Users from 11 countries. This gathering time allowed longtime members of the Magic community to catch up and to meet the many new customers who were participating this year as well.



Monday's general sessions were very well received with a Roadmap Presentation by Ami Ries, VP R&D and QC for Magic Software Enterprises, Ltd. He was joined by Magic xpa Product Manager Eyal Rozenberg who unveiled "the Power of 3" in the newly released version of Magic xpa 3.0. With the general availability of Magic xpa 3.0 on May 12, the conference was perfectly timed to bring fresh capabilities and new information to developers. Not the least among the new features in Magic xpa 3.0 is the In-Memory Data Grid and In Memory Messaging Layer. Ami Ries also led a high level session on In Memory Computing that was relevant for both Magic xpi and Magic xpa users. The conference general sessions included an excellent presentation on User Experience and GUI Design Standards by Eric Overfield of Pixelmill. Numerous conference attendees commented on how much they appreciated having an outside expert on GUI design participate in the conference. The group also heard from David Schwartz, President of ABI on the topic "Magic and My Success." His presentation highlighted the development and evolution of the ABI Mastermind system which supports more than a million employees working at venues across the United States and Canada and supporting more than half of all major league hockey, basketball, baseball and football stadiums and arenas.



Tuesday's sessions took place in four tracks: Application Development, Enterprise Mobility, Enterprise Integration and a CIO and Executive Forum track.  The themes started on the first day continued into the tracks with more in-depth in-memory computing sessions in the Magic xpi and Magic xpa tracks. An in-depth GUI design standards workshop also was conducted with Eric Overfield of PixelMill and Magic developer Vova Haimov.



Other highlights included Bobby Culbertson of Superior Industries discussing integration with the Force.com platform used by Salesforce.com and sessions on JSON integration and PDF generation using Magic xpi Integration Platform's XSLT adapter.



Developer Experience was also on the agenda with a great introduction to the use of Visual Studio form editor in Magic xpa 3.0 by Product Manager Eyal Rozenberg. Magic developers took full advantage of the opportunities for 1:1 meetings with Magic employees and one another, all scheduled by the helpful Magic staff at the registration desk.



Ideas are already being gathered for next year's conference. Please contact Glenn Johnson at gjohnson@magicsoftware.com to propose a speaking session or provide any other input for 2016.